Our Mission
"To craft exceptional coffee experiences that bring people together, while promoting sustainable practices and supporting local farmers"
☕ The Heart of Coffee: A Journey Through the Hands of Local Women
In the quiet rhythm of rural villages and sunlit farms, coffee isn't just a drink—it’s a legacy. It begins not with machines, but with women whose hands tell stories, whose eyes know when a cherry is ready to be picked, and whose hearts pour generations of love into every cup.
1. Harvesting: A Gift from the Earth
Each morning, before the sun fully stretches across the hills, women walk the fields, gently cradling coffee cherries from their branches. With practiced fingers and careful eyes they pick only the ripest fruits each one a promise of flavor and tradition. This is a labor of love, done in harmony with the land.
2. Washing and Sorting: Love in the Details
Back home, the cherries are washed in cool water, laughter echoing as the women gather to sort them. Imperfect cherries are set aside not every bean is meant for the journey. This step is quiet, sacred filled with intention, as they separate what will become someone’s moment of joy in a distant cup.
3. Pulping: Releasing the Treasure Within
With simple tools, often passed down through families, the cherries are pulped by hand. It’s a delicate task, requiring patience and care. As the beans are revealed, there's a moment of quiet pride another step closer to the finished brew, another link in the chain of heritage.
4. Fermentation: Nature’s Quiet Alchemy
The beans rest in water, left to ferment under watchful eyes. This step, almost magical, brings out the essence of the coffee. The women trust their instincts, shaped by years of experience, to know when it’s time to move forward.
5. Drying: Sunlight and Soul
Under the warm sun, the beans are laid out to dry. Women turn them gently, often humming as they work. There’s a peace here, in the steady rhythm of hands meeting beans, the sun meeting skin. It’s a moment of stillness, of connection between woman, earth, and sky.
6. Milling: Preparing with Precision
Once dry, the beans are hulled and sorted again, this time with even more care. The women talk quietly, sharing stories as they work each bean held and considered. It’s a process of refinement, of making sure only the very best moves forward.
7. Roasting: Where the Magic Happens
The fire crackles, and the smell of roasting coffee fills the air. Roasting is an art, guided by intuition and love. The women know when to stir, when to stop. This is where the soul of the coffee emerges in the warmth of the fire and the wisdom of the hands.
8. Brewing: A Ceremony of Care
At last, the beans are ground and brewed. The coffee is served not just as a drink, but as a gesture of hospitality, of connection. In many cultures, especially in African and Middle Eastern traditions, this final step is shared with guests, neighbors, and friends. It’s a moment of communion.
Meet our team
Dedicated professionals driving our success
ABHIRAJ SINGH RATHORE
Chief Executive Officer (CEO)
Founder and chief visionary, Abhiraj is the driving force behind the company. He loves His passion for quality and innovation fuels every handcrafted cup we create of the coffee & marketing and customer experience strategies.
ARYANA THAKUR
Chief Operating Officer (COO)
Aryana is the powerhouse behind our daily operations, ensuring every part of Aroma Artisan runs smoothly. Her focus on efficiency and quality keeps our coffee experience consistent and exceptional.
ABHIRAJ ASATI
Chief Marketing Officer (CMO)
Abhiraj is the creative force behind our brand, turning every cup of coffee into a story worth sharing. Their marketing vision brings Aroma Artisan to life in every detail